Less and More: The Design Ethos of Dieter Rams
Dieter Rams is a legendary industrial designer who has influenced generations of products with his \"less but better\" approach. He is best known for his work at Braun, where he created iconic products such as stereo systems, electric shavers, clocks and calculators. He also designed furniture and shelving systems for Vitsoe and his own company sdr+.
less and more the design ethos of dieter rams pdf pdf pdf
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Less and More is a book that elucidates the design philosophy of Dieter Rams. It contains images of hundreds of his products as well as his sketches and models. It also explores his ten principles of good design, which are:
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.
The book is a must-read for anyone interested in design, aesthetics and functionality. It shows how Dieter Rams has created timeless products that are simple, elegant and user-friendly. It also reveals how his design ethos can inspire us to create better products and environments for ourselves and others.Dieter Rams was born in Wiesbaden, Germany, in 1932. He was influenced by his grandfather who was a carpenter and taught him the value of craftsmanship and functionality. He studied architecture and interior design at Wiesbaden School of Art, where he developed his interest in modernism and simplicity. He also completed a carpentry apprenticeship and worked as an architect for Otto Apel in Frankfurt. [^1^] [^2^]
In 1955, he joined Braun as an architect and interior designer, where he met Fritz Eichler and Hans Gugelot, who were collaborating with the Ulm School of Design. They introduced him to the functionalist approach of industrial design, which focused on the user's needs and the product's performance. Rams soon became a leading figure at Braun, creating innovative and elegant products that combined form and function. He became the head of design at Braun in 1961 and remained there until 1995. [^2^] [^3^]
Some of his most famous designs for Braun include the SK 4 radiogram (1956), which was nicknamed \"Snow White's coffin\" for its transparent lid and minimalist appearance; the T 3 pocket radio (1958), which inspired the design of the iPod; the ET 66 calculator (1987), which influenced the iPhone's calculator app; and the AB series of wall clocks (1989), which are still in production today. He also designed products for other companies, such as furniture and shelving systems for Vitsoe and sdr+, lighting fixtures for Luceplan, and pens for Lamy. [^2^] [^4^]
Rams is widely regarded as one of the most influential designers of the 20th century. He has received numerous awards and honors, such as the Royal Designer for Industry from the Royal Society of Arts in 1988, the Kyoto Prize in Arts and Philosophy in 2001, and the KÃlner Klopfer Award in 2007. He has also been exhibited and collected by major museums around the world, such as the Museum of Modern Art in New York, the Victoria and Albert Museum in London, and the Vitra Design Museum in Germany. [^2^] [^4^]
Rams is also known for his ten principles of good design, which he formulated in the late 1970s as a response to the increasing consumerism and environmental degradation. His principles are: [^2^]
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.
Rams believes that good design should enhance the quality of life and respect the environment. He advocates for a \"less but better\" approach that reduces waste and complexity. He has inspired many designers who share his vision, such as Jonathan Ive of Apple, Jasper Morrison, Naoto Fukasawa, and Sam Hecht. He continues to live and work in Germany, where he lectures and consults on design issues. [^2^] 29c81ba772